Work Study Position – Centre for Professional Development Media/Communication Assistant

As the summer work study student in a media/communications assistant role, you will be assisting our CPD team in developing a repository of media materials (e.g. images, video interviews, testimonials, short advertorials) for use in ongoing advertising promotions via social media and digital/print handouts. While materials must meet our new branding guidelines, and accurately represent our audiences, there is opportunity for creativity in messaging and delivery. Along with our CPD team, you will have an opportunity to work with our faculty Communications Director, and past/current students & faculty to gather promotional materials for advertising purposes. Over the course of your contract, you will:

• Gather knowledge/information about our program offerings, current marketing strategies, and our intended audiences served, to identify appropriate/cost effective images for various forms of digital and print materials.
• Maintain/organize an on-line/ SharePoint repository of advertising materials.
• Work with the CPD team to identify potential stakeholder stories & testimonials.
• Work with the CPD team to develop interview questions for stakeholders.
• Produce short video of interviews with stakeholders, in-person & /or on-line.
• Draft stakeholder stories for the purpose of potential advertorial submissions.
• Work with CPD team and the faculty Communications Director to draft Bloomberg CPD branded advertisements e.g. imagery, tag lines, etc. for specific social media & print campaigns.
• Assist with developing a longitudinal plan for an annual ad campaign.
• Compensation: $20.00/hour

Hours: Approximately 7.5 – 15 hours per week (max. of 100hours)
Flexible scheduling weekdays only
Individual must be able to meet in person/travel on foot to partner organizations (e.g. local hospitals near St. George campus), for meetings/ interviews/ photos on a periodic basis.